Experiment in Swissness
We crafted a trapezoid structure that allowed for stacking 3, 5, 7 or more bars in one pack, increasing on-shelf SKUs. The new design incorporated embossing and spot varnish for a premium feel and a ribbon that appears seamlessly across several packs.
In this case study of Toblerone, the packaging design involved not just aesthetics but also the structure of the packaging. The aim was to improve margins, logistics, and stacking solutions while keeping the brand's reputation of being persistently phenomenal in mind.