Pink Tank, an event creation and research company, approached us with a unique project: to create infographics and design books for each of the four government services as part of City Makers 2016, an event aimed at bringing positive changes to Dubai. The challenge was creating designs that adorned the book and branded everything at the event.
“The City Makers Competition is proof of the power of teamwork. Every team is as strong as four government entities, and a model for innovation”
— H.H. Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum
Crown Prince of Dubai and Chairman of The Executive Council of Dubai
Our team put on their thinking caps and set out on a creative escapade to find the perfect designs. We understood the importance of the event and the need for unique, impactful designs that would capture the attention of attendees. Our designers spent countless hours brainstorming and creating mockups and eventually landed on a set of aesthetically pleasing and informative methods.We researched the data provided by the government and translated it into easy-to-understand graphics that not only highlighted the critical information but also reflected the event's identity.
Our designs were a hit at City Makers 2016 and became a gold standard in the UAE. The infographics and design books adorned the book and found a place on everything branded at the event. Our designs helped visually communicate City Makers' message and contributed to its success in bringing about positive changes to Dubai. As a result, our agency gained a reputation for being able to create unique and impactful designs for high-profile events.
