The Blue Streak

Punch's redesign of Al Nabooda Automobiles' website was a success, offering visitors an immersive experience to explore models and services easily.

Branding

Al Nabooda Automobiles

Middle East

2014

SERVICES

Brand Standards

Brand Identity

Visual Language

Al Nabooda Automobiles, a luxury brand known for its exceptional customer service and premium cars, needed an online presence that reflected its reputation for sophistication and quality. Like a gracious host inviting guests to a dinner party, the website needed to welcome visitors with a warm and hospitable experience.

Punch took on the challenge of giving Al Nabooda Automobiles' online identity an evolutionary revamp, transforming the website into a visually stunning and easy-to-navigate platform. Our team worked closely with the client to understand their unique needs and brand identity, incorporating their signature angular logo into the website's design to create a cohesive and seamless user experience.

With a focus on showcasing the brand's luxury cars and services, the new website is a testament to Al Nabooda Automobiles' commitment to excellence and customer satisfaction.

Challenge

Al Nabooda Automobiles, a luxury automobile retailer in the UAE, was in need of a website revamp that could match its high-end brand offerings like Audi and Porsche.

The existing website lacked a user-friendly interface, and the design was not in line with their brand strategy, vision or mission .

Moreover, the website failed to give equal attention to both the automobile marquees and the dealership, causing an imbalance in the content. The challenge was to create a visually appealing, easy-to-navigate website that would give due attention to both aspects of the brand and offer an immersive experience to visitors.

Solution

Punch took on the challenge of creating a revamped online identity for Al Nabooda Automobiles. We started by analyzing the target audience and brand identity and created a new design that would reflect the brand's modern and angular logo.

The website's new framework was inspired by the composition of the brand's logo, The 60 and 120 degree angles in the brandmark played a insoirational part in the visual language, that gave the site a sleek and modern look while providing visitors with a smooth navigation experience.

To address the content imbalance, we created a lucid contrast between the automobile marquees and the dealership. We ensured that the website offered ample avenues for the automobile brands to showcase their models and services without external linkage, making it easy for visitors to view, learn and take action within the website itself.

Success

The new website designed by Punch for Al Nabooda Automobiles was a resounding success. The website's new design provided visitors with an immersive and enjoyable experience, allowing them to explore the brand's models and services with ease. The website's new framework also received positive feedback from the brand's loyal customers, who appreciated the site's sleek and modern look.

The website's user-friendly interface and lucid contrast between the automobile marquees and the dealership resulted in a significant increase in engagement and leads.

The website's design and content also helped establish Al Nabooda Automobiles as a modern and high-end brand that is committed to providing its customers with a premium experience.

In conclusion, the revamped online identity created by Punch for Al Nabooda Automobiles successfully met the challenge of creating a visually appealing, easy-to-navigate website that gave due attention to both aspects of the brand. The new website helped the brand enhance its online presence, increase engagement and establish itself as a premium luxury automobile brand in the UAE.

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