CLIENT
Almghweer
CATEGORY
YEAR
2018
SERVICES
Brand Strategy
Brand Identity
Brand Standards
Digital Marketing
Visual Language

Almghweer Youth Program

A modern approach to the traditional Kufi calligraphy with the flexible use of the Arabic letter Meem.
CLIENT
Almghweer
CATEGORY
YEAR
2018
SERVICES
Brand Strategy, Brand Guidelines, Brand Identity, Brand Activation

The combination of a modern interpretation of traditional calligraphy, the use of the Arabic letter Meem in different variations and forms and the choice of a vibrant colour palette makes the Almghaweer brandmark a unique and effective representation of the program's mission to empower and inspire the youth.

Challenge
Solution
Success
Summary
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