CLIENT
Almghweer
CATEGORY
YEAR
2018
SERVICES
Brand Strategy
Brand Identity
Brand Standards
Digital Marketing
Visual Language

Almghweer Youth Program

A modern approach to the traditional Kufi calligraphy with the flexible use of the Arabic letter Meem.
CLIENT
Almghweer
CATEGORY
YEAR
2018
SERVICES
Brand Strategy, Brand Guidelines, Brand Identity, Brand Activation

Almghweer is a program for Arab youth that uses an individualized approach by providing tools and resources to make positive changes in their lives.

The brand's dynamic logo uses traditional Kufi calligraphy with the Arabic letter Meem to create an energetic vibe. The bright colors of the logo exude positivity and align well with the program's mission to empower young people.

Almghweer's branding won SILVER for Visual Identity and HIGHLY COMMENDED for Brand Strategy at the Transform Awards MENA 2019.

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