CLIENT
Landmark Hotels
CATEGORY
YEAR
2009
SERVICES
Brand Strategy
Brand Identity
Brand Standards
Visual Language

Exceeding Expectations

Extensive market research led to a new brand strategy ("Exceeding Expectations"), identity, architecture, and communication guidelines for the hotel.
CLIENT
Landmark Hotels
CATEGORY
YEAR
2009
SERVICES
Brand Strategy, Brand Identity, Brand Guidelines

A well-known hotel group amongst the business community in the Middle East wished to upscale their branding so as to reach out to a wider audience. The old branding and naming convention for the different properties were inconsistent and needed streamlining.

After very detailed market research, a new brand Strategy (Exceeding Expectations), brand identity program, brand architecture and corporate identity & communication guidelines were developed to take the hotel to a new level.

As of going to print Landmark Hotels are doing better than before with up to 90% occupancy across the year.

Challenge
Solution
Success
Summary
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