Branding
Equisy UK
2023
Innovation Takes Flight
We repositioned Equisy from a feature-stuffed, hard-to-explain AI platform into a fast, focused fundraising connector, delivering instant clarity to founders and real credibility with investors.
Branding
Equisy UK
International
2023
SERVICES
Brand Identity
Brand Standards
Visual Language
Web & Interactive
Equisy UK
United Kingdom
Technology
Equisy had a brilliant product: an AI-powered platform designed to make startup fundraising faster, smarter, and more accessible. But while the tech was impressive, the story wasn’t sticking.
Founders couldn’t grasp the value. Investors couldn’t articulate the offer. And the brand looked and sounded like yet another overcomplicated tech tool.
We stepped in to bring everything into focus. Through a fast, focused brand sprint, we repositioned Equisy as a matchmaker, not a toolset. A confident, intelligent connector between startups and investors.
We refined the messaging to speak human, not hype. We created a bold new visual identity built around speed, clarity, and regional pride.
The result? A brand that no longer needed explaining.
It spoke clearly, and convincingly, for itself.
Full Case Study
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