CLIENT
Ultimate Gym
CATEGORY
YEAR
2018
SERVICES
Brand Identity
Brand Standards
Web & Interactive
Visual Language

Punching Through Barriers

A young entrepreneur wanted to transform a regular gym into a space focused on female empowerment.
CLIENT
Ultimate Gym
CATEGORY
YEAR
2018
SERVICES
Brand strategy, Brand Guidelines, Brand Identity

Ultimate Gym is a female-only boxing gym in Abu Dhabi designed to empower women of all fitness levels. The gym's unique concept challenged traditional stereotypes and required a bold brand identity to appeal to modern Emirati women. Punch Design took on the challenge, working closely with the gym owner to develop a powerful brand that aligned with the vision and values of the business.

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