To solve this challenge, we developed a comprehensive brand identity system that accurately represented the vibrancy of the Atlantic region and the opportunities it had to offer.
The centrepiece of this system was a trademark symbol that resembled a lighthouse at first glance but also incorporated elements that represented technology and finance.
Lighthouses represent guidance and stability, making them a fitting symbol for the finance industry. These iconic symbols of Atlantic Canada's coastal landscape evoke feelings of safety and security. Drawing inspiration from these powerful symbols, our lighthouse branding solution captured the essence of Atlantic Canadian culture.
We then created a suite of brand applications, including a website, a pull-up banner, tent cards, and t-shirts, that provided potential investors and partners with multiple touchpoints to engage with.
An iconography set was also developed, drawing inspiration from the lighthouse logo. The group included a series of custom icons that reflected the key themes of the Atlantic Fintech brand, such as technology, finance, and guidance.