Venn was given the task of gathering some of the most promising financial technology firms from Atlantic Canada to attend the highly anticipated Money 2020 conference in Las Vegas.
Their objective was to showcase these firms to the world and attract global investors to the region.
Initially, Venn asked us to develop a brochure that displayed each participating company's corporate profile. However, we soon realized that this would not be enough to make our local Atlantic Canadian firms stand out among the over 3,400 participating companies and technology giants such as Google, IBM, Deloitte, and PayPal.
To solve this challenge, we developed a comprehensive brand identity system that accurately represented the vibrancy of the Atlantic region and the opportunities it had to offer. The centerpiece of this system was a trademark symbol that resembled a lighthouse at first glance but also incorporated elements that represented technology and finance.
Lighthouses represent guidance and stability, making them a fitting symbol for the finance industry. These iconic symbols of Atlantic Canada's coastal landscape evoke feelings of safety and security. Drawing inspiration from these powerful symbols, our lighthouse branding solution captured the essence of Atlantic Canadian culture.
We then created a suite of brand applications, including a website, a pull-up banner, tent cards, and t-shirts, that provided potential investors and partners with multiple touchpoints to engage with. An iconography set was also developed, drawing inspiration from the lighthouse logo. The group included a series of custom icons that reflected the key themes of the Atlantic Fintech brand, such as technology, finance, and guidance.
To promote awareness for these firms, we executed an extensive three-week digital marketing and social media campaign that helped expose the world of finance technology to Atlantic Canadian companies and attract global investors. With great results, we successfully helped our local firms stand out in a crowded and competitive trade show.
