CLIENT
Johnson & Johnson Middle East
CATEGORY
YEAR
2009
SERVICES
Brand Standards
Employee Branding

Spicing up. One person at a time.

Every employee was acknowledged as bringing something vital ‘to the table.
CLIENT
Johnson & Johnson Middle East
CATEGORY
YEAR
2009
SERVICES
Brand guidelines, Brand Management

In times of economic uncertainty, keeping employee morale high is essential. Johnson & Johnson Middle East's management team knew this all too well during the Great Recession. To show their commitment to their employees, they decided not to lay off a single person and instead provide support and resources to help them cope with the stress and anxiety of the times. The decision paid off, with employees feeling appreciated and valued.

But, how did they communicate this positive change effectively?

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