CLIENT
Century Financial
CATEGORY
YEAR
2019
SERVICES
Brand Identity
Brand Strategy
Brand Standards
Brand Activation

Designed around You

During our extensive branding strategy exercise, we honed in on a new insight that emphasized the importance of personalized services.
CLIENT
Century Financial
CATEGORY
YEAR
2019
SERVICES
Brand Strategy, Brand Identity, Brand Guidelines

Century, a financial company with over 30 years of experience, rebranded itself to showcase its commitment to personalized services.

We ingeniously used the letter "U" in their word mark and incorporated vibrant yellow brackets to frame individual customer experiences.

The new brand identity emphasized their customer-centric approach and commitment to providing tailored financial solutions, resulting in a positive and dynamic image in the financial market.

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