Why your business needs more than just social media to flourish

Posted on
April 21, 2024

While social media platforms provide a way to connect with consumers, they come with limitations that can hinder a business's growth and brand identity.

Having a strong online presence is crucial for any business. While social media platforms provide a way to connect with consumers, they come with limitations that can hinder a business's growth and brand identity.

Is relying solely on social media good enough?

We think not. Here are 5 top reasons (yes we have many more) you should rethink your ‘social media only’ strategy.

This blog explores why it's essential for businesses, especially small and local enterprises, to invest in a dedicated website.

Let's delve into the reasons that make a standalone website not just an option but a necessity for achieving greater business success.

1. Central Command

Your digital command center, where your brand reigns supreme and connections thrive.

While social media platforms offer a great starting point, they shouldn't be the centerpiece of your digital strategy. Instead, your website should stand at the forefront of your online presence.

According to a study by Forrester, brands that prioritize website development over other platforms are able to convert significantly more customers, seeing an average increase in conversion rates of up to 35%.

The website Hub & Spoke Model
The website Hub & Spoke Model

Unlike social media, which is confined by platform rules, a website is entirely your own. It acts as the main hub for your online business activities, giving you full control over everything from design to content, perfectly customized to reflect your brand’s unique characteristics and meet its needs.

This autonomy not only empowers your brand but also enhances the user experience, proving pivotal in the digital marketplace.

A moodboard designed with Milanote
A moodboard designed with Milanote

2. Creative Control

Unleash the full potential of your brand identity with complete creative autonomy.

Social media platforms provide templates and standardized formats that might feel restrictive if you’re looking to truly convey what your brand stands for.

On your own website, every part of the interface—from the color palette to the layout—can be customized. This freedom allows you to paint your brand's identity in full color, crafting a cohesive and immersive brand experience that resonates deeply with visitors.

Your website acts as your business’s digital flagship, presenting your brand story in exactly the way you envision.

Social Media algorithms - wired
Social Media Algorithms - Image courtesy: Wired UK

3. Own Your Space

Fortify your online presence with ironclad security and total control over your digital domain.

One major downside to relying solely on social media is being at the mercy of platform algorithms and changing policies.

These can significantly affect how and even if you reach your audience. Additionally, the cost of advertising on these platforms can add up, eating into your budget without guaranteeing consistent visibility.

Owning a website means you’re in control of both the content and the interactions with your audience. You don’t have to worry about competing with thousands of other posts for visibility.

Moreover, a website provides a secure environment for your customers, free from the pervasive ads and potential security risks of social media platforms.

It allows you to establish and maintain customer trust by offering a safe place for transactions and data exchange.

4. Search Dominance

Skyrocket your visibility with strategic SEO mastery, ensuring your brand dominates search results.

Investing in a website also pays off when it comes to search engine optimization (SEO). Unlike social media content, which is ephemeral, the content on your website is indexed and ranked by search engines, enhancing your visibility and organic reach over time.

Effective SEO strategies can lead to higher rankings, which naturally leads to more visitors and, potentially, more business.

A website also offers a safeguard against the pitfalls of social media, where scams and misinformation can be rampant. By providing a verified, official online presence, a website helps solidify your credibility and professionalism.

5. Universal Reach

Expand your reach to every corner of the globe with a universally accessible platform. No sign-ups required.

It’s a common misconception that everyone is on social media. The truth is, significant portions of potential customers do not regularly engage on these platforms.

By not having a website, you risk missing out on reaching those who could be your most loyal customers. Websites are accessible to all, providing a universally friendly environment for users of all ages and tech-savviness.

6. Professional Standard

Forge trust and credibility effortlessly, meeting the expectation of a credible online presence in today's digital landscape.

And this is huge. Today most consumers expect a legitimate business to have an online presence beyond social media. A well-designed website lends critical credibility and professionalism, reinforcing that your business is established and trustworthy.

Today a website is not just a luxury; it's a necessity.

This perception is invaluable, as it directly influences consumer confidence and decision-making, often determining whether they choose to engage with your brand or pass you by.

Ready to Grow Your Business Online?

If you're looking to elevate your business, a professional website is a way forward. It not only enhances your brand’s professional image but also opens up avenues for growth that social media alone cannot offer. From e-commerce capabilities and collecting customer emails for newsletters to creating a blog that drives traffic, a website can support diverse strategies that cater to your business goals.

But wait. Let’s first address the elephant in the room.

Before diving into the specific concerns and solutions regarding website creation, it's important to dispel some widespread myths that might be holding you back. Understanding the realities can make the decision process easier and clearer.

1. Cost Concerns:

The upfront and ongoing costs associated with setting up and maintaining a website can be daunting for small businesses, but not necessarily.

Solution: Consider using cost-effective platforms like WIX or SquareSpace that offer budget-friendly templates and hosting packages.

Many also provide scalable options, allowing you to start small and expand as your business grows. Additionally, the long-term benefits of reaching a wider audience can outweigh initial costs.

No code tools are here - Webflow
No code tools are here - Webflow

2. Technical Challenges:

Many small business owners lack the technical expertise needed to create and manage a website.

Solution: Utilize user-friendly website builders that require no coding knowledge like Webflow, or consider hiring a freelance web developer for the initial setup.

Ongoing management can be handled through simple CMS (Content Management System) tools, and many services offer technical support to help you along the way.

3. Time Investment

Small businesses often operate with limited staff and fear that a website will require too much time to manage.

Solution: Streamline the website management process by integrating tools that automate tasks such as backups, security checks, and basic content updates.

Also, consider outsourcing content creation and website maintenance to freelancers or digital marketing agencies.

4. Questionable Return on Investment (ROI):

Some business owners are unsure if a website will actually lead to increased sales or business growth.

Solution: Implement tracking tools like Google Analytics to monitor website traffic and conversion rates.

This data can help demonstrate the direct impact of your website on business performance. Highlighting customer testimonials and case studies on your site can also visibly showcase the benefits.

5. Content Creation and Management:

Constantly creating and updating website content can seem overwhelming for a small business.

Solution: Develop a manageable content calendar and use content creation tools to simplify the process. Consider hiring content creators or using guest posts and user-generated content to keep your site vibrant with less personal time investment.

SEO tools can also guide content optimization, making the process more efficient.

By tackling these myths and addressing common objections with actionable solutions, small businesses like yours can more confidently embrace the advantages of having their own website, to boost their online presence.

While social media is an important element of any marketing strategy, it is insufficient on its own.

A dedicated website brings unparalleled advantages that ensure stability, reach, and engagement on a different scale.

From the freedom to create a cohesive brand narrative to the functionalities that support business operations and customer relationship management, a website serves as your digital cornerstone.

Are you ready to take control and give your business the online foundation it deserves? Contact us to start crafting a professional website that not only meets but exceeds your expectations. Let's build a digital presence that truly represents and expands your business, together.

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