BIODERMA is a brand highly recognized for its scientific and medical approach to dermatology. Maintaining its scientific image in every branding activity was essential, especially in the POS environment. However, in the retail environment, the brand has less control as most aspects are controlled by the retailers.
To maintain BIODERMA's scientific image in the POS environment, it was necessary to create a comprehensive set of Standards & Guidelines that could be applied to all branding activities in the retail environment. These guidelines needed to be detailed and precise to ensure that every process was executed with the same level of accuracy and professionalism.
Punch created a set of Standards & Guidelines, including everything from the initial raison d'être to detailed design and application instructions. These guidelines were designed to ensure that every branding activity in the retail environment was executed in a way that maintained BIODERMA's scientific image. The policies were comprehensive, covering every aspect of the brand's presence in the retail environment, from the design of the retail space to the presentation of the products.
The Standards & Guidelines created by Punch were a powerful tool for BIODERMA, giving its custodians a competitive edge in the POS environment. The comprehensive set of guidelines ensured that every aspect of the brand's presence in the retail environment was executed accurately and professionally, resulting in a consistent brand image and increased customer trust. By maintaining the brand's scientific illustration in the retail environment, BIODERMA strengthened its brand and stood out from the competition.