The BrandsThatPunch™ Approach
The Customer Empathy Map
Helps you see through your customers’ eyes — understanding what they think, feel, say, and do to create more human, resonant brand connections.
What /
A Customer Empathy Map visualizes your audience’s mindset, revealing their motivations, fears, and unmet needs. It helps you build communication and experiences that truly connect.
01
Understanding What They See
We analyze the environment, influences, and media your audience is exposed to, shaping how they perceive your brand and category.
02
Listening to What They Hear
By identifying the voices, conversations, and advice your audience trusts, we uncover external factors that guide their decisions.
03
Feeling What They Feel
We explore the emotions and frustrations behind their choices — the real human drivers that logic alone can’t explain.
Why /
Empathy transforms marketing from persuasion into connection. When you understand your customer’s world, your brand stops selling and starts resonating.
01
Builds Deeper Understanding
Seeing customers as people, not profiles, helps you craft stories and experiences they instantly relate to.
02
Inspires Meaningful Solutions
By understanding their challenges, you design offers and messages that solve real problems — not just surface ones.
03
Strengthens Loyalty
Empathy builds trust. When customers feel understood, they stay longer, spend more, and advocate for your brand.
How /
Create your empathy map by answering four questions: What do they think and feel? What do they see? What do they say and do? What do they hear? Use insights from research, interviews, and observation to map authentic human needs.