The BrandsThatPunch™ Approach
The Brand Standards
Defines the visual and verbal rules that keep your brand consistent — ensuring every expression looks, feels, and performs on-brand.
What /
Brand Standards are the rulebook for your brand’s visual and verbal identity. They ensure every logo, colour, typeface, and message stays consistent across every channel and application.
01
Documenting Visual Systems
We establish clear rules for logo use, color palette, typography, imagery, and layout — your brand’s visual foundation.
02
Defining Verbal Guidelines
Tone, style, and language are codified to help everyone communicate with the same clarity and character.
03
Creating a Usable Guide
Your standards become a practical reference that empowers teams to create confidently while maintaining consistency.
Why /
Consistency builds trust, and trust builds brands. Clear standards ensure your identity remains strong, recognizable, and scalable as your business grows.
01
Protects Brand Integrity
No matter who designs or writes, your brand always looks and sounds like itself.
02
Simplifies Collaboration
Teams, partners, and agencies work faster when guidelines are clear, accessible, and easy to follow.
03
Supports Long-Term Growth
A well-defined system scales effortlessly — keeping your brand consistent across regions, formats, and future updates.
How /
Create a comprehensive yet user-friendly guide. Include logo rules, colour usage, typography hierarchy, imagery direction, and tone of voice. Distribute it digitally so every partner and team member can apply it consistently.